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Crossroads

News Release

Editorial Contact:

Tricia Ritterbusch
Sterling Communications (for Open Systems Advisors)
+1-650-868-5461
tmr@sterlingpr.com

Open Systems Advisors Announces the Winners of the Crossroads A-List Awards 2005

Hitachi Data Systems, Interwise, Model N, Noosh and Omniture Recognized for the Best Newly-Proven Solutions and Services that Deliver Results for Business Today

BOSTON, Mass. - June 21, 2005 - Open Systems Advisors, Inc. (OSA), an independent research firm that advises clients on leading technologies for business, today announced the winners of the Crossroads A-List Awards 2005 Program. For 12 years, the Crossroads A-List Awards have identified the best new technology solutions proven to deliver business results. This year, OSA found five companies that delivered remarkable business return through enabling profitable growth, boosting user productivity, or driving down infrastructure costs.

Thousands of in-depth research interviews over more than a decade put this year's Crossroads A-List Awards into perspective. "I see a new management climate for IT," said Nina Lytton, president and principal analyst of OSA. "Businesses have emerged from the recession far more adept at the art of doing more with less. For example, this year's field of winners demonstrated that regulatory compliance isn't necessarily an onerous burden. The best new business and infrastructure solutions provide a new level of expense control and financial visibility right from the outset. The new, fiscally responsible solutions epitomized by Crossroads 2005 A-List Award winning products and services enable companies to achieve business goals at the same time as they improved audit preparedness and financial predictability. The 2005 winners delivered double benefits."

In 2005, the Crossroads A-List Awards identified companies that have successfully combined the three elements essential to mainstream adoption: focusing on an important problem or opportunity; providing a viable solution or service offering; and, most importantly, delivering consistent business results for early reference accounts. Full-page briefs on each Crossroads A-List Awards 2005 winner can be found at http://www.crossroads-osa.com.

Crossroads A-List Awards 2005 Winners

Company Award Category Solution/Service Name
Hitachi Data Systems IT Infrastructure TagmaStore Universal Storage Platform
Interwise Enterprise Conferencing ECP Connect
Model N, Inc. Revenue Management Application for Life Sciences Companies Model N Revenue Management Suite
Noosh, Inc. Collaborative Procurement Software for Direct Mail Marketing Noosh Direct Mail Solution
Omniture Web Analytics SiteCatalyst

The Crossroads A-List Awards program considers all types of commercially available IT solutions and services for the enterprise as long as they deliver value in line with today's business priorities.

To be considered for a Crossroads A-List Award, a vendor must offer a new or significantly enhanced solution or service that is proven through four established customer implementations. Interviews with these early adopters are key in determining measurable results and qualifications for success.

Past Crossroads A-List Award winners include: Access360 (acquired by IBM), BEA Systems, Citrix Systems, Inc., Cybermation, Inc., DASCOM (acquired by IBM), Emerald Group (acquired by Nortel Networks Corporation), Guardent (acquired by Verisign), Hewlett-Packard, IQNavigator, Inc., IMlogic, Inc., Informatica Corporation, Microsoft Corporation, NativeMinds, Inc. (acquired by Verity), Oracle Corporation, Plumtree Software, SalesNet, Staffware (acquired by TIBCO), Sun Microsystems, Unica Corporation, and ZANTAZ. A complete list of recent winners is available at www.crossroads-osa.com.

About Open Systems Advisors
Open Systems Advisors, Inc. (OSA), founded in 1989, helps businesses align their priorities with their technology investments, and identify the best new technology solutions for today's business challenges. OSA conducts the Crossroads A-List Research and Awards program on an annual basis. The company provides strategic and marketing consulting services for technology vendors, and Bizno-tech advisory services for organizations looking to maximize the business value of their technology investments. Principal Nina Lytton has spent 20 years analyzing major issues in applying technology to business. The company can be reached by sending email to info@crossroads-osa.com.

News Archive

10/04/2004 Open Systems Advisors Issues Crossroads A-List Awards 2005 Call for Participation and Application
05/18/2004 Open Systems Advisors Announces the Winners of the Crossroads A-List Awards 2004
10/21/2003 Open Systems Advisors Issues Crossroads A-List Awards 2004 Call for Participation and Application
01/27/2003 Crossroads 2003 A-List Award Winners Announced
11/07/2002 Crossroads 2002 A-List Award Winners Demonstrate Business Accomplishments
11/04/2002 Award Program Identifies Post-Bubble Survivors
10/28/2002 Crossroads 2003 Call For Participation Announced
01/07/2002 Crossroads 2002 A-List Award Winners Announced
12/17/2001 Crossroads 2002 Award Winners to be Announced on January 7th, 2002