News Release

Editorial Contact:

Hilary Shaw
Open Systems Advisors
617.367.3003
hshaw@crossroads-osa.com

(November 4, 2002) --The Crossroads A-List Award has a ten-year track record of recognizing excellence in contributing to business results. The Award has strong recognition in the buying cycle, especially on the business side, and an excellent track record of identifying successful smaller companies.

“We are getting applications from alumni on both sides of the process. Past winners and losers have seen the value for themselves,” said Nina Lytton, President of Open Systems Advisors. “Winning confers credibility with the business buyer. Conversely, competing with a Crossroads A-List Award winner has been extremely challenging for companies who must engage the business side of the enterprise during the sales cycle.”

The Crossroads A-List Program focuses on the top business priorities for IT investments, and considers all types of products, technologies, and services that mainstream enterprise customers are successfully using to drive their businesses forward.

Applications for the Crossroads 2003 A-List Award can be downloaded at www.crossroads-osa.com. Other inquiries should be forwarded to Hilary Shaw at 617.367.3003, or hshaw@crossroads-osa.com.

Founded in 1989, Open Systems Advisors, Inc. (OSA) helps organizations understand and align business priorities with technology investments. OSA provides confidential, objective advice to industry leaders making major business decisions about technology investments. This includes marketing services, industry analysis and due diligence, and management summits. OSA helps technology vendors improve sales with short, crisp messages that paying customers understand. OSA works with businesses to understand their best opportunities for technology investment. OSA leads private-label meetings for providers and their partners and customer organizations to recognize the linkages and priorities across organizations and business ecosystems.

OSA conducts research under its Crossroads brand that includes the publication of the Crossroads Decisions, conferring of the Crossroads A-List Awards, and production of the Crossroads Conference.

The company can be reached at 24 West Cedar Street, Boston, MA 02108 Telephone 617.367.3003 | Fax 617.742.4594 | www.crossroads-osa.com | info@crossroads-osa.com.

®Crossroads is a registered trademark, and Crossroads Decisions, Crossroads A-List and Bizno-tech are trademarks of Open Systems Advisors, Inc. ©2002, Open Systems Advisors, Inc. All other trademarks are the property of their respective owners.