Crossroads 2002 A-List Award Winners

Sagent
Mountain View, CA

Insight for Retail Banking
> Business Intelligence for Retail Financial Services

CUSTOMERS AT WORK

Retail financial services institutions struggle to provide optimal service while controlling costs in a highly competitive business. Sagent’s customers are intent on making business decisions based on a 360-degree understanding of customer history and behavior. Several credit unions served as reference customers. They shared the following strategic objectives:

§ Improving efficiency

§ Growing the business

WHY SAGENT?

Sagent directly addresses the business needs of community banks and credit unions with packaged analytics based on financial industry key performance indicators (KPIs). Sagent Insight for Retail Banking delivers valuable, actionable information and gives institutions a complete view of their customers. Institutions can use this data to retain and grow customers, efficiently manage their businesses, and leverage market opportunities. Insight utilizes an application framework built for Web-based delivery of information. It incorporates application-specific data models, a Web-portal user interface, a metadata repository, specific reports and analyses, and security functions—all designed to measure and report on industry-specific KPIs. This approach provides rapid implementation, ease of customization, and superior ROI.

BUSINESS IMPACT

Near-term value: With the newfound data accuracy and 360-degree visibility provided by Sagent Insight for Retail Banking, customers are enjoying being firmly in control for a change. Dormant accounts have been cleaned up. Preparing reports for management, auditors, regulators, and the board of directors has become trivially easy. In addition to reducing administrative costs while improving accuracy, reference customers have also already started using Sagent Insight to expand revenues. They have begun to use the new data warehouses for target marketing projects.

Enterprise innovation: Reference customers say they are well equipped to dig deeper into consumer behavior, including that revealed by accessing third-party data sources. They anticipate the ability to create new products, focus the product mix more closely on customer needs, market existing products more effectively, determine more cost-effective channel strategies, and streamline administrative policies. Some credit unions are using Sagent Insight for Retail Banking to gain confidence in their plans to diversify into new market areas such as investment services.

Technology gains: Sagent’s customers, although sizable concerns, do not have the industry’s deepest pockets for buying, building, and integrating IT systems. Sagent gets customers up and running faster and at lower cost compared to cobbling together point solutions from multiple vendors. With the latest features and integrated capabilities, Insight for Retail Banking equips midsized institutions to compete toe-to-toe with world-class rivals.

SUCCESS FACTORS

Project strategy: Reference customers are moving forward step by step. They began by building the data warehouse and bringing the business under control. They have planned carefully, often in consultation with Sagent, on how to sequence the next steps on a path to the best ROI.

Learning: Customers report that the learning curve is modest for end users. Sagent provides good training and documentation.

Resources: Reference customers set an example in involving both the business and IT sides early on in shaping the objectives and time lines of the project.

Fit: Sagent Insight for Retail Banking is a good choice for retail banks and credit unions committed to optimizing customer value.

COMPANY INFO

Sagent (NASDAQ: SGNT) is a public company with 320 employees.

650.815.3100
www.sagent.com
Published: January 2002